NONGSHIM
NONGSHIM
Duration: 4 months
Amount: $1,200
1. Conduct a market analysis of U.S. consumer preferences, focusing on the demand for Korean instant noodles and snacks, as well as identifying key competitors and emerging food trends.
2. Develop a U.S. marketing strategy for Nongshim’s products, highlighting their authentic Korean flavors and quality, with a focus on digital marketing, influencer partnerships, and social media campaigns.
3. Propose strategies to increase product placement in mainstream grocery stores, specialty Asian markets, and online platforms like Amazon and Instacart.
4. Sponsor college events or multicultural festivals, providing free product samples such as Shin Ramyun or snacks, while showcasing Nongshim’s branding to diverse student audiences.
5. Collaborate with student organizations to host Korean food nights or cooking challenges featuring Nongshim products, creating engaging and shareable content for social media.
Nongshim is a globally recognized South Korean food and beverage company renowned for its instant noodles, snacks, and beverages. Founded in 1965, the company has become a leader in the food industry by combining traditional Korean flavors with modern manufacturing techniques. Its flagship products, such as Shin Ramyun, are beloved worldwide for their bold, spicy taste and high-quality ingredients. Nongshim is committed to innovation, offering a diverse product portfolio that caters to global tastes while staying true to its Korean roots. With a strong emphasis on quality, sustainability, and customer satisfaction, Nongshim continues to expand its reach, sharing authentic Korean cuisine with consumers in over 100 countries.
Duration: 4 months
Amount: $1,200
1. Conduct a market analysis of U.S. consumer preferences, focusing on the demand for Korean instant noodles and snacks, as well as identifying key competitors and emerging food trends.
2. Develop a U.S. marketing strategy for Nongshim’s products, highlighting their authentic Korean flavors and quality, with a focus on digital marketing, influencer partnerships, and social media campaigns.
3. Propose strategies to increase product placement in mainstream grocery stores, specialty Asian markets, and online platforms like Amazon and Instacart.
4. Sponsor college events or multicultural festivals, providing free product samples such as Shin Ramyun or snacks, while showcasing Nongshim’s branding to diverse student audiences.
5. Collaborate with student organizations to host Korean food nights or cooking challenges featuring Nongshim products, creating engaging and shareable content for social media.
NONGSHIM
Nongshim is a globally recognized South Korean food and beverage company renowned for its instant noodles, snacks, and beverages. Founded in 1965, the company has become a leader in the food industry by combining traditional Korean flavors with modern manufacturing techniques. Its flagship products, such as Shin Ramyun, are beloved worldwide for their bold, spicy taste and high-quality ingredients. Nongshim is committed to innovation, offering a diverse product portfolio that caters to global tastes while staying true to its Korean roots. With a strong emphasis on quality, sustainability, and customer satisfaction, Nongshim continues to expand its reach, sharing authentic Korean cuisine with consumers in over 100 countries.
