Duration: 4 months
Amount: $1,500
1. Online Promotion
- Upload promotional content on student community platforms, Instagram, TikTok, and other social media channels.
- Actively engage in digital marketing efforts to attract student participation.
2. Pop-up Booth Operations
- Plan and organize the offline pop-up booths, including selecting the location, designing the setup, and coordinating logistics.
- Execute at least three pop-up events (three days per semester) to promote the brand on campus.
- Select event dates strategically to align with high student traffic days (e.g., football games, Asian Food Market) for maximum engagement and exposure.
- Ensure the booth follows the designated layout:
=> 10' x 50' Booth Area, divided into three sectors:
(1) Registration (Sign-up, QR Code)
(2) Tester & Shop (TBD) (Product sampling, potential direct sales)
(3) Event & Photo Zone (Engagement activities, social media content creation)
- Capture and edit a short video (under 1 minute) showcasing the pop-up booth operations, including student engagement and key highlights, to share with the company and post on SNS for marketing purposes.
3. On-site Staff Support
- Recruit and manage student volunteers or members to assist with booth setup, visitor engagement, and event facilitation.
- Educate students about the brand and its products.
4. Sales & Commission Agreement
- Participate in commission-based collaborations where clubs can earn a percentage of sales generated during the pop-up events.
- Work towards achieving set engagement and sales targets.
5. Communication & Coordination
- Maintain close communication with "andar" representatives and the UNETIC team regarding promotional booth activities.
- Coordinate schedules, logistics, and marketing strategies effectively.
Andar is a South Korean activewear brand established in 2015, specializing in comfortable workout clothing for both men and women. The company offers a range of products, including tops, pants, and accessories, with a particular focus on women's apparel. Andar aims to enhance the workout experience by providing high-quality, comfortable clothing that allows users to enjoy their routines comfortably.
Duration: 4 months
Amount: $1,500
1. Online Promotion
- Upload promotional content on student community platforms, Instagram, TikTok, and other social media channels.
- Actively engage in digital marketing efforts to attract student participation.
2. Pop-up Booth Operations
- Plan and organize the offline pop-up booths, including selecting the location, designing the setup, and coordinating logistics.
- Execute at least three pop-up events (three days per semester) to promote the brand on campus.
- Select event dates strategically to align with high student traffic days (e.g., football games, Asian Food Market) for maximum engagement and exposure.
- Ensure the booth follows the designated layout:
=> 10' x 50' Booth Area, divided into three sectors:
(1) Registration (Sign-up, QR Code)
(2) Tester & Shop (TBD) (Product sampling, potential direct sales)
(3) Event & Photo Zone (Engagement activities, social media content creation)
- Capture and edit a short video (under 1 minute) showcasing the pop-up booth operations, including student engagement and key highlights, to share with the company and post on SNS for marketing purposes.
3. On-site Staff Support
- Recruit and manage student volunteers or members to assist with booth setup, visitor engagement, and event facilitation.
- Educate students about the brand and its products.
4. Sales & Commission Agreement
- Participate in commission-based collaborations where clubs can earn a percentage of sales generated during the pop-up events.
- Work towards achieving set engagement and sales targets.
5. Communication & Coordination
- Maintain close communication with "andar" representatives and the UNETIC team regarding promotional booth activities.
- Coordinate schedules, logistics, and marketing strategies effectively.
andar
Andar is a South Korean activewear brand established in 2015, specializing in comfortable workout clothing for both men and women. The company offers a range of products, including tops, pants, and accessories, with a particular focus on women's apparel. Andar aims to enhance the workout experience by providing high-quality, comfortable clothing that allows users to enjoy their routines comfortably.