Academic
Website: AAF X MICHIGANAPPLY NOW: https://forms.gle/u5mRvGcGnPbXGVs5A - Due on Sept 8th. Who Are We? We are the University of Michigan chapter of the American Advertising Federation (AAF). Our organization's goal is to give Michigan students the tools to leverage the most powerful vehicle for influencing human behavior: culture. Members gain hands-on experience, navigate business cases and create a campaign for the NSAC competition in April (as current 2nd Place winners in the 2023-2024 school year).Our Beliefs:The best advertising isn't advertising, it's cultural production. Therefore, we approach all our work through a cultural lens. We use the book "For The Culture" by Marcus Collins—our club advisor and award-winning marketer—as a guide for creating the best possible Plans Book for NSAC. What is NSAC? This chapter competes in AAF District 6 of the National Student Advertising Competition (NSAC). In this annual competition, a corporate sponsor (client) provides a case study outlining the history of its product and current challenge. Past clients include Tide, Coca-Cola, Meta Quest 2, Tinder and Tide. Students must research the product and its competition, identify pain points for its consumers, and devise a comprehensive campaign for the client. Each student team then "pitches" its campaign to a panel of judges, and the winning Presentation+Plansbook may become part of the company's next ad campaign.For more information, please contact Eduarda Galera at eduardar@umich.edu.
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Keywords :
# Media & Creative Writing
# Cultural/Ethnic
# Academic/Honor Societies
# Business & Entrepreneurship
