The Michigan Sport Venture Group (MSVG) is an undergraduate student organization dedicated to fostering entrepreneurship within the sports industry. MSVG is committed to cultivating a thriving community where start-ups, venture creation, and investment converge within the sports, media, & entertainment industries. Guided by faculty support and insights from the Sport Management program, MSVG offers a unique platform for students to delve into the realm of sports finance & entrepreneurship. MSVG emphasizes hands-on learning in key areas such as consumer research, investment, and product development. This approach empowers members to translate ideas into actionable plans, fostering the skills needed for successful entrepreneurial ventures and investment practices in the sports sector.