Our Mission To advance the practice of Hispanic/Latinx public relations as a communications and marketing discipline; to serve as the voice for students and rising professionals working in the communications field nationwide; and to empower its members through resources, education and a community that will support them throughout their careers. Why were we founded? Inclusivity and representation are more important now than ever.In 2018, HPRSA was founded to cultivate a community that uplifts students’ cultural identities. We believe that inclusive and accessible programs like HPRSA can inspire a new wave of incoming professionals from diverse backgrounds.